Privacy policy
Last Updated: March 26, 2026
At Empower Nutrition Co., we take your privacy seriously. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit our website, purchase our products, or use our services (collectively, the “Services”).
By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy. Your use of our Services is at all times subject to our Terms of Service, which incorporates this Privacy Policy.
Notice to Residents of Certain U.S. States: If you reside in Washington, Nevada, or Connecticut and we collect your health-related data (such as through a wellness quiz), please also see our Consumer Health Data Privacy Policy.
1. Categories of Personal Data We Collect
The following table details the categories of Personal Data we may collect:
| Category | Examples | Purpose of Collection |
|---|---|---|
| Profile & Contact Data | Name, email, phone number, shipping address | Fulfilling orders, customer support, and marketing |
| Account Data | Username, password, and saved preferences | Managing your account and personalizing your experience |
| Payment Data | Payment card type, last 4 digits of card, billing address | Processing transactions (via secure payment processors) |
| Commercial Data | Purchase history and product interests | Improving services and sending relevant offers |
| Device/IP Data | IP address, device ID, browser type, operating system | Website security, analytics, and troubleshooting |
| Web Analytics | Pages viewed, time spent on site, referring website | Optimizing website performance and marketing |
| Wellness Data | Information provided in quizzes (e.g., health goals) | Providing personalized product recommendations |
2. How We Collect Your Data
We collect data through three primary methods:
- Directly From You: When you create an account, make a purchase, sign up for our newsletter, or complete a wellness quiz.
- Automatically: Through cookies and similar tracking technologies as you navigate our website.
- From Third Parties: Such as social media platforms (if you interact with us there) or advertising partners.
3. How We Use Your Personal Data
We use your information for the following business purposes:
- Providing Services: Fulfilling orders, processing payments, and managing your account.
- Communication: Responding to your inquiries and sending order updates.
- Marketing: Sending promotional emails or SMS (where you have opted in) and showing you relevant advertisements.
- Security & Fraud Prevention: Detecting and preventing fraudulent transactions or unauthorized access.
- Legal Compliance: Meeting our legal obligations or responding to lawful requests from public authorities.
4. How We Disclose Your Personal Data
We do not sell your personal data for money. However, we may share your data with:
- Service Providers: Such as Shopify, shipping carriers, and email marketing tools.
- Advertising Partners: To show you personalized ads on other platforms (e.g., Meta, Google).
- Business Affiliates: Companies under the same corporate ownership.
- Legal Authorities: When required to protect our rights or comply with judicial proceedings.
5. Cookies and Targeted Advertising
Our website uses cookies to enhance your experience. You can manage your cookie preferences through your browser settings. We may work with advertising partners to show you ads based on your interests.
6. Data Security and Retention
We implement industry-standard security measures to protect your data. We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.
7. Your Privacy Rights
Depending on where you live (e.g., California, Colorado, EU/UK), you may have the following rights:
- Access/Portability: Request a copy of the data we hold about you.
- Correction: Request that we fix inaccurate information.
- Deletion: Request that we erase your personal data.
- Opt-Out: Request that we stop "sharing" your data for targeted advertising.
To exercise these rights, please contact us at support@geniestix.com.
8. Children's Privacy
Our Services are not intended for children under the age of 18. We do not knowingly collect personal data from children.
9. Changes to This Policy
We may update this policy periodically. We will notify you of significant changes by posting a notice on our website or via email.
10. Contact Us
If you have questions about this policy or our privacy practices, please contact us:
Empower Nutrition Co. Address:
3336 S La Cienega Blvd
Los Angeles, CA 90016
Email: support@geniestix.com
Phone: 323-879-9569